Kellogg Marketing Club (KMC) | Why Kellogg

The Kellogg MBA has long been synonymous with Marketing, with the U.S. News ranking it among the top marketing programs for nearly two decades.  As a function that is used throughout the organization, Kellogg prepares the aspiring marketer by giving you foundational expertise in areas such as marketing strategy, analytics, advertising, channels, and also hones you to be an expert in other areas such as strategy, finance and leadership.  This general management approach gives our students the toolkit required to face the business challenges of a rapidly evolving world.

The Kellogg Marketing Department has been the recognized leader in the discipline for decades with faculty research and expertise in a broad range of topics such as marketing analytics, consumer behavior, cultural marketing, advertising effectiveness, and the development of marketing principles and new products.

Students will have the opportunity to interact and connect with the best minds in marketing and get in touch with the cutting edge of marketing research during their time in Kellogg.  The Marketing Major provides students with the intellectual tools needed to create lasting customer advantage.  It also provides marketing strategy frameworks that enable firms to apply these insights when creating and responding to disruptions in the marketplace.

Some of our notable alumni include the CMO at Kellogg Company, CMO at PepsiCo, Chief Marketing & Growth Officer at AT&T, Global Chief Marketing Officer at Prime Video and Amazon Studios, CMO at Intuit, CMO at Wayfair, and many many more.

Kellogg students are part of a global network of over 60,000 entrepreneurs, innovators, and business professionals across every industry and endeavor. Reap benefits such as social and professional networking, continued learning, career advice and more through our alumni network.

Kellogg Marketing students are consistently one of the most demanded in the world's top companies.  Popular industries include Tech, Consumer Packaged Goods and Healthcare companies.

Here are some of the top employers in the last 3 years:

Kellogg is consistently lauded for its cross-disciplinary curriculum, collaborative culture, and career management resources that prepare students to thrive within the tech industry.

Kellogg graduates are consistently sought by leading companies for a range of leadership roles:

• Brand Management
• Marketing Management
• Product Management
• Product Marketing
• Business Analytics
• Innovation Management
• Global Marketing Development
• Strategy & Operations
• Marketing & Sales
• Business Development

Kellogg's Career Management Center supports students' recruiting efforts from CV and pitch reviews to personal career coaching and networking events with top employers.  The CMC also hosts a myriad of company presentations that facilitates connections between students and potential employers.