For over a decade, on Superbowl Sunday, a group of Kellogg students led by two professors gather to watch and rigorously appraise Superbowl advertising. Using frameworks developed and learned in the classroom, students generate overall rankings and weigh in on which ads soared and which flopped.
To learn more about this Kellogg tradition, click here.
Case competitions provide excellent opportunities for Kellogg students to showcase and develop their marketing skills by competing against individuals from other MBA programs in solving actual cases faced by companies. Individuals/teams usually present their findings to company executives and winners typically receive cash prizes.
Notable case competitions include:
The Annual Kellogg Marketing Competition (AKMC) showcases the abundant creativity and marketing savvy of the students- Teams of students each take on a real product and are challenged to market it to the Kellogg student body