While Kellogg does not require students to declare a major, the marketing major provides students with the consumer behavior and marketing analytics tools needed to develop a rich depiction of the customer purchase journey. It also provides the marketing strategy frameworks that enable firms to apply these consumer insights when creating and responding to disruptions in the market place.
Students who complete the marketing major understand how to deliver superior customer experiences that foster competitive advantage and drive sustainable growth.
1 | Analytics-related
Marketing Research and Analytics
MKTG-450-0
Retail Analytics and Pricing
MKTG-462-0
Customer Analytics
MKTG-482-0
Critical Thinking in Digital and Social Media Marketing
MKTG-479-0
2 | Strategy-related
Omnichannel Experience Strategies
MKTG-451-0
Business-to-Business Marketing
MKTG-453-0
Advertising Strategy
MKTG-454-0
Launching New Products and Services
MKTG-465-0
Marketing Strategy for Growth and Defense
MKTG-466-0
Strategic Brand Management
MKTG-473-0
3 | Other Electives
Services Marketing and Management
MKTG-459-5
Technology Marketing
MKTG-468-0
Consumers, Culture, and Leadership
MKTG-918-5
C Suite and Boardroom Dynamics
MKTG-478-0
Marketing Consulting Laboratory
MKTG-650-0
Growing Businesses, Growing People
MKTG-935-5
Customer Loyalty
MKTG-948-0
Ethnographic Customer Insights
MKTG-949-0
Digital Marketing Implementation
MKTG-956-0
Behavioral Marketing Science
MKTG-959-0
Entrepreneurial Tools for Digital Marketing
MKTG-961-5
Marketing Luxury
MKTG-963-0
Biomedical Marketing
HCAK-470-0
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