• Academics

Technology Management at Kellogg

 

An increasing percentage of our students seek jobs in large technology firms. In the 2018 graduating class, 1 in 4 students were recruited into technology positions. Our students are actively seeking pathways through the curriculum that will give them strong foundations for filling and succeeding in these roles. The positions include roles in product management, product marketing management, and operations and strategy in these firms, with each role demanding depth on technology and analytics. The pathway organizes cross-department suites of courses that emphasize functional depth for these specific roles.

The pathway is broken down by the three primary roles Kellogg students recruit into after graduation: 1) product management, 2) product marketing management, and 3) business operations and strategy.

Faculty sponsors: Chaithanya Bandi (Operations), Ben Jones (Strategy), Florian Zettelmeyer (Marketing)

1 | Foundational



 
 

Product Management

Product Management for Technology Companies: An Entrepreneurial Perspective
KIEI 458

Introduction to Software Development
KIEI 924

Product Marketing Management

Technology Marketing
MKTG 468

Digital Marketing Analytics
MKTG 955

Business Operations/Strategy

Analytical Decision Modeling
OPNS 450 or OPNS 451 for R version

Strategic Decisions in Operations
OPNS 454
 


2 | Competitive Advantage



 

Product Management

New Venture Discovery
KIEI 462

Technology Marketing
MKTG 468

Customer Analytics
MKTG 482

Corporate Entrepreneurship
MORS 928

Entrepreneurial Finance and Venture Capital
FINC 445

Product Marketing Management

Product Management for Technology Companies: An Entrepreneurial Perspective
KIEI 458

Customer Analytics
MKTG 482

Marketing Research and Analytics
MKTG 450

Retail Analytics
MKTG 462

Corporate Entrepreneurship
MORS 928

Entrepreneurial Finance and Venture Capital
FINC 445

Business Operations/Strategy

Supply Chain Management
OPNS 455

Product Management for Technology Companies: An Entrepreneurial Perspective
KIEI 458

Corporate Entrepreneurship
MORS 928

Entrepreneurial Finance and Venture Capital
FINC 445
 


3 | Exploratory



 

Product Management

Technology for Analytics
KMCI 930-5

Digital Marketing Analytics
MKTG 955

Launching New Products and Services
MKTG 465

Product Marketing Management

Advertising Strategy
MKTG 454

Entrepreneurial Tools for Digital Marketing
MKTG 961-5

eCommerce and Digital Marketing
MKTG 957

Launching New Products and Services
MKTG 465

Social Dynamics & Network Analytics
MORS 457

Business Operations/Strategy

Technology for Analytics
KMCI 930-5

Competitive Strategy and Industrial Structure
MECN 441

Technology and Innovation Strategy
STRT 463-5

Customer Analytics
MKTG 482