Kellogg School of Management | Groups

Alumni Directory

Suggestions for Further Reading


Innovation Classics and Useful Basics

  • The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. Martin
  • The Design of Everyday Things by Donald A. Norman
  • The Non-Designer’s Design Book by Robin Williams
  • Opposable Mind: Winning Through Integrative Thinking by Roger L. Martin
  • The Innovator's Dilemma by Clayton M. Christensen 
  • Universal Principles of Design by William Lidwell, Kritina Holden, and Jill Butler
  • Open Innovation: The New Imperative for Creating And Profiting from Technology by Henry Chesbrough
  • HBR's 10 Must Reads on Innovation by the Harvard Business Review

Design Thinking: The Practice and Tradecraft

  • Ten Types of Innovation: The Discipline of Building Breakthroughs  by Larry Keely & Helen Walters
  • 101 Design Methods by Vijay Kumar
  • The Innovator's Hypothesis by Michael Schrage
  • Communicating the New by Kim Erwin

Innovation in Discovery: Social Science & Behavioral Economics

  • A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink
  • Thinking, Fast and Slow by Daniel Kahneman
  • Predictably Irrational by Dan Ariely
  • Reinventing Discovery by Michael Nielsen 
  • The Wisdom of Crowds by James Surowiecki
  • Nudge by Richard H. Thaler

Innovation in Marketing: Building Brands and Markets

  • Different: Escaping the Competitive Herd by Youngme Moon
  • Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
  • Trade-Off: Why Some Things Stick and Others Don't by Jim Collins

Innovation in Philanthropy: Suggested Reading

  • Out of Poverty: What Works When Traditional Approaches Fail by Paul Polak
  • Design for the Other 90% by Cynthia E. Smith

Communication Design & Data Visualization 

  • slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte

Innovation Strategy: Framing, Patterns, and Choices

  • Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman
  • The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) by John Maeda
  • Designing Design by Kenya Hara
  • Designing Interactions by Bill Moggridge
  • Designing for Interaction: Creating Innovative Applications and Devices by Dan Saffer


Websites with a Design Orientation


The following is a list of websites related to design and innovation. Although several have a technology slant, they provide excellent up-to-the-minute information on market trends and new business innovations.

  • BPlusD - "Blog about the intersection of business and design, moving beyond form and function, design thinking, redesigning business as usual, and more."
  • Moco Loco - "Modern contemporary design and architecture."
  • Yanko Design - "Modern Industrial Design News."
  • Core 77 - "Industrial Design content and community site."
  • Springwise - "One of the world's leading sources of new business ideas, powered by a network of 8000 spotters."
  • TED - "TED (Technology, Entertainment, Design) is an invitation-only event where the world's leading thinkers and doers gather to find inspiration."
  • Seth Godin’s Blog - "Seth Godin's riffs on marketing, respect, and the ways ideas spread."
  • Alltop - "All the top Design news."
  • Trendwatching - "Consumer trends and insights from around the world."
  • metacool - "thoughts on the art and science of bringing cool stuff to life."
  • Engadget - Technology weblog and podcast about consumer electronics.
  • Engadget Mobile - "Industry-focused weblog with news coverage. Focused on both industry insiders and consumers."
  • TechCrunch - "Group-edited blog about technology start-ups, particularly the Web 2.0 sector.."
  • VentureBlog - VC blog.
  • Wired - "In-depth coverage of current and future trends in tech, and how they are shaping business, entertainment, and communications"
  • NYTimes - Technology section.


Recommended Courses at Kellogg, McCormick, and Segal


  • DSGN 350 - Innovation and Invention
  • DSGN 401-1,2,& 3 - Human-centered Design Studio I, II, & III (3 quarter class)
  • DSGN 410 - Design Research
  • DSGN 431 - Innovation Frontiers
  • DSGN 450 - Differentiation by Design
  • DSGN 490 - Design Thinking
  • DSGN 492 - Designing and Leveraging Organizational Networks
  • DSGN 495-0 - NUvention: Innovate for Impact
  • MKTG 465 - Introduction of New Products and Services
  • MKTG 465-0 - Marketing-Led Innovation
  • MKTG 452 - Consumer Insight Tools
  • DSGN 395 - Advanced Topics in Design: Advanced SolidWorks
  • DSGN 495-21 - Sustainable Design & Product Development
  • DSGN 495-22 - Business of Nanotechnoloty
  • DSGN 495-35 - Design Strategy
  • DSGN 495-36 - Topics in Design
  • DSGN 495-40 - Design Communication and Methods
  • DSGN 495-41 - Discovery and Invention
  • DSGN 497-01 - Product Design and Marketing
  • DSGN 497-02 - The Management of Product Design and Development
  • ENTR 903 - Corporate Innovation & New Ventures
  • MKTG 945 - Design Lab
  • ENTR 940 & 941 - Innovation Lab II
  • HEMA 915 & 916 - NUvention Medical (Medical Innovation Lab - 2 quarter class)
  • ENTR 950 & 952 - NUvention: Web
  • ENTR 951 - NUvention Energy


© Kellogg Design Club 2015