Kellogg School of Management | Groups

Alumni Directory

*New!* IDEA Club Alumni Directory, IDEA Club's database of alumni working in the design and innovation industry.  A strong starting point for reaching out to alumni that would be interested in IDEA club and it's members.
Please email suggested additions to Ricky Tan and Graham Garvie.


Suggestions for Further Reading


Innovation Classics and Useful Basics

  • The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. Martin
  • The Design of Everyday Things by Donald A. Norman
  • The Non-Designer’s Design Book by Robin Williams
  • Opposable Mind: Winning Through Integrative Thinking by Roger L. Martin
  • The Innovator's Dilemma by Clayton M. Christensen 
  • Universal Principles of Design by William Lidwell, Kritina Holden, and Jill Butler
  • Open Innovation: The New Imperative for Creating And Profiting from Technology by Henry Chesbrough
  • HBR's 10 Must Reads on Innovation by the Harvard Business Review

Design Thinking: The Practice and Tradecraft

  • Ten Types of Innovation: The Discipline of Building Breakthroughs  by Larry Keely & Helen Walters
  • 101 Design Methods by Vijay Kumar
  • The Innovator's Hypothesis by Michael Schrage
  • Communicating the New by Kim Erwin

Innovation in Discovery: Social Science & Behavioral Economics

  • A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink
  • Thinking, Fast and Slow by Daniel Kahneman
  • Predictably Irrational by Dan Ariely
  • Reinventing Discovery by Michael Nielsen 
  • The Wisdom of Crowds by James Surowiecki
  • Nudge by Richard H. Thaler

Innovation in Marketing: Building Brands and Markets

  • Different: Escaping the Competitive Herd by Youngme Moon
  • Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
  • Trade-Off: Why Some Things Stick and Others Don't by Jim Collins

Innovation in Philanthropy: Suggested Reading

  • Out of Poverty: What Works When Traditional Approaches Fail by Paul Polak
  • Design for the Other 90% by Cynthia E. Smith

Communication Design & Data Visualization 

  • slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte

Innovation Strategy: Framing, Patterns, and Choices

  • Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman
  • The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) by John Maeda
  • Designing Design by Kenya Hara
  • Designing Interactions by Bill Moggridge
  • Designing for Interaction: Creating Innovative Applications and Devices by Dan Saffer


Websites with a Design Orientation


The following is a list of websites related to design and innovation. Although several have a technology slant, they provide excellent up-to-the-minute information on market trends and new business innovations.

  • BPlusD - "Blog about the intersection of business and design, moving beyond form and function, design thinking, redesigning business as usual, and more."
  • Moco Loco - "Modern contemporary design and architecture."
  • Yanko Design - "Modern Industrial Design News."
  • Core 77 - "Industrial Design content and community site."
  • Springwise - "One of the world's leading sources of new business ideas, powered by a network of 8000 spotters."
  • TED - "TED (Technology, Entertainment, Design) is an invitation-only event where the world's leading thinkers and doers gather to find inspiration."
  • Seth Godin’s Blog - "Seth Godin's riffs on marketing, respect, and the ways ideas spread."
  • Alltop - "All the top Design news."
  • Trendwatching - "Consumer trends and insights from around the world."
  • metacool - "thoughts on the art and science of bringing cool stuff to life."
  • Engadget - Technology weblog and podcast about consumer electronics.
  • Engadget Mobile - "Industry-focused weblog with news coverage. Focused on both industry insiders and consumers."
  • TechCrunch - "Group-edited blog about technology start-ups, particularly the Web 2.0 sector.."
  • VentureBlog - VC blog.
  • Wired - "In-depth coverage of current and future trends in tech, and how they are shaping business, entertainment, and communications"
  • NYTimes - Technology section.


Recommended Courses at Kellogg, McCormick, and Segal


  • DSGN 350 - Innovation and Invention
  • DSGN 401-1,2,& 3 - Human-centered Design Studio I, II, & III (3 quarter class)
  • DSGN 410 - Design Research
  • DSGN 431 - Innovation Frontiers
  • DSGN 450 - Differentiation by Design
  • DSGN 490 - Design Thinking
  • DSGN 492 - Designing and Leveraging Organizational Networks
  • DSGN 495-0 - NUvention: Innovate for Impact
  • MKTG 465 - Introduction of New Products and Services
  • MKTG 465-0 - Marketing-Led Innovation
  • MKTG 452 - Consumer Insight Tools
  • DSGN 395 - Advanced Topics in Design: Advanced SolidWorks
  • DSGN 495-21 - Sustainable Design & Product Development
  • DSGN 495-22 - Business of Nanotechnoloty
  • DSGN 495-35 - Design Strategy
  • DSGN 495-36 - Topics in Design
  • DSGN 495-40 - Design Communication and Methods
  • DSGN 495-41 - Discovery and Invention
  • DSGN 497-01 - Product Design and Marketing
  • DSGN 497-02 - The Management of Product Design and Development
  • ENTR 903 - Corporate Innovation & New Ventures
  • MKTG 945 - Design Lab
  • ENTR 940 & 941 - Innovation Lab II
  • HEMA 915 & 916 - NUvention Medical (Medical Innovation Lab - 2 quarter class)
  • ENTR 950 & 952 - NUvention: Web
  • ENTR 951 - NUvention Energy


© Kellogg Design Club 2015