Our Mission
To equip future leaders at Kellogg with an innovation toolkit to unlock business value across all industries by uncovering and solving the toughest/most ambiguous problems through human centered design.
How We Do It
Experiential Learning
Design competitions (KDC), workshops, design sprints, speaker series, company partnerships and office hours
Creating Community
Co-hosted events with other Kellogg orgs, Chicago business design community, cross-MBA mixers in the area
Spreading Knowledge
IDEA week evangelizing design method, podcasts, speaker events, design workshops, newsletters and blog
Professional Development
Exclusive jobs database and recruiting events, interview prep groups, portfolio workshops, networking events
What We believe
Design is for Everyone.
Great design is equitable & inclusive
Anyone can be creative
Anyone can practice design thinking
Innovation Starts with People.
The world’s greatest challenges are solved through a human lens
Design is Ubiquitous.
Everything: systems, products, services are built by design
IDEA by the Numbers
500+
Active Members
25+
Companies
40+
Events per year
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