• Disrupting the
    status quo

    Complex problems require a new way of thinking.
    IDEA club at Kellogg provides business design
    resources and experiential opportunities to produce
    the next generation of innovative leaders

Our Mission

To equip future leaders at Kellogg with an innovation toolkit to unlock business value across all industries by uncovering and solving the toughest/most ambiguous problems through human centered design.

How We Do It

Experiential Learning

Design competitions (KDC), workshops, design sprints, speaker series, company partnerships and office hours

Creating Community

Co-hosted events with other Kellogg orgs, Chicago business design community, cross-MBA mixers in the area

Spreading Knowledge

IDEA week evangelizing design method, podcasts, speaker events, design workshops, newsletters and blog

Professional Development

Exclusive jobs database and recruiting events, interview prep groups, portfolio workshops, networking events

What We believe

Design is for Everyone.

Great design is equitable & inclusive

Anyone can be creative

Anyone can practice design thinking

Innovation Starts with People.

The world’s greatest challenges are solved through a human lens

Design is Ubiquitous.

Everything: systems, products, services are built by design

IDEA by the Numbers


Active Members




Events per year

Upcoming Events

  • Nov

    IDEA IPG -- Session 4: How Do I Wield My Design & Innovation Powers For Good?

    Session 4 of IDEA Club's IPG Supplement Masterclass series. While it is NOT REQUIRED to attend every session in order to participate, it is recommended that you attend as many of these sessions as possible to get the full picture! -------- Session 4 is all about being mindful in design and innovation. Uncle Ben says, with great power comes great responsibility, and nobody has as much power -- and as much responsibility -- as those working in Innovation Roles when the day-to-day work is shaping the world of the future by turning ideas into reality. This session will focus on DOING GOOD with the innovation tools and capabilities we've discussed in the past few classes. We'll talk about what it means to be mindful, ethical, and intentional in design, to close off our IDEA IPG series.