• Disrupting the
    status quo

    Complex problems require a new way of thinking.
    IDEA club at Kellogg provides business design
    resources and experiential opportunities to produce
    the next generation of innovative leaders

Our Mission

To equip future leaders at Kellogg with an innovation toolkit to unlock business value across all industries by uncovering and solving the toughest/most ambiguous problems through human centered design.

How We Do It

Experiential Learning

Design competitions (KDC), workshops, design sprints, speaker series, company partnerships and office hours

Creating Community

Co-hosted events with other Kellogg orgs, Chicago business design community, cross-MBA mixers in the area

Spreading Knowledge

IDEA week evangelizing design method, podcasts, speaker events, design workshops, newsletters and blog

Professional Development

Exclusive jobs database and recruiting events, interview prep groups, portfolio workshops, networking events

What We believe

Design is for Everyone.

Great design is equitable & inclusive

Anyone can be creative

Anyone can practice design thinking

Innovation Starts with People.

The world’s greatest challenges are solved through a human lens

Design is Ubiquitous.

Everything: systems, products, services are built by design

IDEA by the Numbers


Active Members




Events per year

Upcoming Events

  • Apr

    AbbVie Innovation Challenge

    The AbbVie Innovation Challenge is a case competition to apply design, innovation, and product management accumen toward a business of healthcare or patient engagement problem. In collaboration with the Innovation and Design (IDEA) and Healthcare clubs. $15,000 in Total Cash Prizes: 1st Place $9,000 2nd place $4,000 3rd place $2,000 AbbVie will provide competitors with a real-world brand challenge and you bring new insights, fresh thinking and product management acumen. The AbbVie brand team will brief participants on the challenge and provide background material and data for teams to use. Join this hackathon to think outside the box, generate ideas and bring them to life. Are you interested in a career in pharma or healthcare? Do you aspire for a PM role in healthcare? Do you want to experience innovation in the real-world? Student NDA required. Important Dates: 4/14 Kickoff + Prompt Reveal 4/16 Deadline to Register a Team 4/25 Submission Due 5/3 Finalists Announced and Mentors assigned 5/12 Live Finals during IDEA Week! Update: Teams can now me 3-6 members. Program diversity is encouraged.
  • Apr

    [TechWeek] Designing for Inclusion Panel

    [TechWeek] Designing for Inclusion Panel