• Disrupting the
    status quo

    Complex problems require a new way of thinking.
    IDEA club at Kellogg provides business design
    resources and experiential opportunities to produce
    the next generation of innovative leaders

Our Mission

To equip future leaders at Kellogg with an innovation toolkit to unlock business value across all industries by uncovering and solving the toughest/most ambiguous problems through human centered design.

How We Do It

Experiential Learning

Design competitions (KDC), workshops, design sprints, speaker series, company partnerships and office hours

Creating Community

Co-hosted events with other Kellogg orgs, Chicago business design community, cross-MBA mixers in the area

Spreading Knowledge

IDEA week evangelizing design method, podcasts, speaker events, design workshops, newsletters and blog

Professional Development

Exclusive jobs database and recruiting events, interview prep groups, portfolio workshops, networking events

What We believe

Design is for Everyone.

Great design is equitable & inclusive

Anyone can be creative

Anyone can practice design thinking

Innovation Starts with People.

The world's greatest challenges are solved through a human lens

Design is Ubiquitous.

Everything: systems, products, services are built by design

IDEA by the Numbers


Active Members




Events per year

Upcoming Events