• Disrupting the
    status quo

    Complex problems require a new way of thinking.
    IDEA club at Kellogg provides a business design
    resources and experiential opportunities to produce
    the next generation of innovative leaders

Our Mission

To equip future leaders at Kellogg with an innovation toolkit to unlock business value across all industries by uncovering and solving the toughest/most ambiguous problems through human centered design.

How We Do It

Experiential Learning

Design competitions (KDC), workshops, design sprints, speaker series, company partnerships and office hours

Creating Community

Co-hosted events with other Kellogg orgs, Chicago business design community, cross-MBA mixers in the area

Spreading Knowledge

IDEA week evangelizing design method, podcasts, speaker events, design workshops, newsletters and blog

Professional Development

Exclusive jobs database and recruiting events, interview prep groups, portfolio workshops, networking events

IDEA by the Numbers


Active Members




Events per year

Upcoming Events

  • Nov

    IA Collaborative Lunch & Learn

    Join IA Collaborative and the IDEA Club to learn about real-world applications of business strategy’s role in design thinking through the work and experience at IA. The IA team will be leading the conversation, with plenty of room for Q&A.
  • Nov

    IDEA Career Workshop #2: Alumni Hangout

    Google Hangout with 3-4 working professionals who use design/innovation as a superpower in their current roles. Great opportunity to feature some of our fave alumni! Students have the chance to ask them questions about life in the industry, their role, etc.
  • Nov

    Kellogg Design Challenge 2019

    Hosted by Northwestern’s Kellogg School of Management, KDC is the largest business design case competition for MBA students. KDC provides future business leaders the opportunity to apply design thinking methods to complex business challenges faced by a real-world corporate partner. Previous sponsors/partners have included Medtronic, Proctor & Gamble, McDonald's Sustainability Group, Hyatt, Fortive, IDEO, Fjord, IA Collaborative, Allstate and Doblin
  • Nov

    Fireside Chat with Director of Prime Video Andrew Watts

    Andrew Watts leads the Worldwide Core Product Experience, Design, and Research teams. He previously led the Digital Video Store business for Amazon, which included responsibility for distribution, category management, content acquisition and management, and global product development for the Amazon Video Digital Store in Austria, Germany, Japan, the United Kingdom, and the United States. Prior to that role, he led Worldwide Product Management for Digital Video. Prior to joining Amazon in 2008, Watts worked in Product Marketing at Qpass and New Product Development and Strategy at U.S. Cellular where he focused on marketing and developing mobile digital entertainment products and services with both existing and new business partners. Early in his career Watts held positions in product marketing at goReader, an education-focused tech startup, and in public relations at Golin/Harris International. Watts holds a master's degree in business administration from the Kellogg School of Management at Northwestern University.
  • Nov

    Kellogg Design Challenge Keynote by IA Collaborative Founder & CEO Dan Kraemer

    IA Collaborative is a global design and innovation consultancy. They work with some of the biggest brands in the world to bring new innovations to market. Dan Kraemer is Founder and Chief Design Officer at IA Collaborative. Since founding IA in 2000, Dan is focused on leading change at the convergence of design and business strategy, and works with global leaders to envision possible futures, advance corporate strategy and launch new ventures. Dan is an award-winning designer, international speaker and thought leader, and also a Kellogg alum.
  • Nov

    IDEA Career Workshop #3: Portfolio & Resume Workshop

    Walk through best practices, tips, and tricks for making your portfolio and resume stand out, including a review of examples from past classmates.
  • Nov

    Kellogg x Booth Design Social

    Joining forces with the Booth Innovation and Design Club, we will be heading downtown for a happy hour and escape room activity! Awesome opportunity to network with other like-minded folks from Booth. More details to come.
  • Dec

    IDEA Career Workshop #4: Interview Prep, Part I

    Share what first-years can do over the winter break to put their best foot forward in January/February interviews.