KELLOGG DESIGN CHALLENGE 2024

KEY DETAILS & RESOURCES

Challenge Day: April 27, 2024 (Saturday)
Format: Hybrid workshops & challenge day (Zoom and at the Kellogg Global Hub, Evanston, IL)
Theme: Product Discovery Experience for B2C Businesses

Kickoff Deck and Application Timelines
Live FAQ Document
Contact us at kelloggdesignchallenge@gmail.com

UPCOMING EVENTS

Kellogg Design Challenge (KDC) 2024 Applications are OPEN!

PAST SUCCESS

ANNUAL PARTICIPATION

30+ Teams, 150+ students

10+ Business Schools

100+ User Interviews

$20k in Prizes Awarded

PAST SPONSORS

Nissan (2022-23)
Unilever (2021-22)Exelon (2020)
Exelon (2020-21)
Amazon Prime Video (2019-20)
Medtronic (2018-19)

PAST DESIGN PARTNERS/JUDGES

IDEO

IA Collaborative

McKinsey Design

KPMG Innovation

WHY SHOULD YOU PARTICIPATE?

Develop and practice design thinking with a real-life business problem
Foster connections with leaders in the design and innovation space
Network with top business school talent across North America and Europe