Our Mission
To equip future leaders at Kellogg with an innovation toolkit to unlock business value across all industries by uncovering and solving the toughest/most ambiguous problems through human centered design.
Our Vision
Position IDEA as a tight knit collective of creatives and innovators at Kellogg through intentional social connection, meaningful events, consistent knowledge sharing for designers of all levels, and our best-in-class design challenge.
IDEA isn’t just an MMM club nor will it ever be - we’re a welcoming place for anyone who’s curious about the world-changing power of great design.
IDEA PILLARS
Empower Individuals
Upskill individuals with a relevant toolkit of HCD and design thinking skills
Foster Community
Build a strong community with belonging and shared values, nerdiness around the topic of design thinking
Innovation Hub
Become the place that new ideas come to, get help from, and get recognition from
Universal Relevance
Emphasize the applicability of design to different industries and functions
IDEA by the Numbers
500+
Active Members
25+
Companies
40+
Events per year
Upcoming Events
-
Apr24
Circular Planet: Google’s Approach to Sustainable Design
Discover how Google approaches sustainable hardware design — from the pillars of product sustainability to real-world case studies and how each new product generation is leveraged as an opportunity to move categories and the industry forward. About the guest speaker Katie Morgenroth is the Director of Sustainable Design at Google Devices, where she has spent over a decade shaping sustainable design strategy across Google’s hardware portfolio. Before Google, she honed her craft as a Principal Industrial Designer at Motorola for nearly eight years. The guest speaker will be calling in virtually, but we encourage students to be in person. Lunch will be provided.
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