To equip future leaders at Kellogg with an innovation toolkit to unlock business value across all industries by uncovering and solving the toughest/most ambiguous problems through human centered design.

Position IDEA as a tight knit collective of creatives  and innovators at Kellogg through intentional social connection, meaningful events, consistent knowledge sharing for designers of all levels, and our best-in-class design challenge.

IDEA isn’t just an MMM club nor will it ever be - we’re a welcoming place for anyone who’s curious about the world-changing power of great design.