Our Mission
To equip future leaders at Kellogg with an innovation toolkit to unlock business value across all industries by uncovering and solving the toughest/most ambiguous problems through human centered design.
Our Vision
Position IDEA as a tight knit collective of creatives and innovators at Kellogg through intentional social connection, meaningful events, consistent knowledge sharing for designers of all levels, and our best-in-class design challenge.
IDEA isn’t just an MMM club nor will it ever be - we’re a welcoming place for anyone who’s curious about the world-changing power of great design.
IDEA PILLARS
Empower Individuals
Upskill individuals with a relevant toolkit of HCD and design thinking skills
Foster Community
Build a strong community with belonging and shared values, nerdiness around the topic of design thinking
Innovation Hub
Become the place that new ideas come to, get help from, and get recognition from
Universal Relevance
Emphasize the applicability of design to different industries and functions
IDEA by the Numbers
500+
Active Members
25+
Companies
40+
Events per year
Upcoming Events
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Apr4
Designing Tomorrow with IDEO: Human-Centered Approach on Mobility
We are proud to have Steve Schwall, Partner and Managing Director, from IDEO to share his approach on mobility with human-centered design. IDEO is also the design partner of Kellogg Design Challenge 2025. Even though this workshop is part of the KDC final series that helps KDC finalists better approach the final prompt. We welcome anyone from Kellogg community to join!
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