Our Mission
To equip future leaders at Kellogg with an innovation toolkit to unlock business value across all industries by uncovering and solving the toughest/most ambiguous problems through human centered design.
Our Vision
Position IDEA as a tight knit collective of creatives and innovators at Kellogg through intentional social connection, meaningful events, consistent knowledge sharing for designers of all levels, and our best-in-class design challenge.
IDEA isn’t just an MMM club nor will it ever be - we’re a welcoming place for anyone who’s curious about the world-changing power of great design.
IDEA PILLARS
Empower Individuals
Upskill individuals with a relevant toolkit of HCD and design thinking skills
Foster Community
Build a strong community with belonging and shared values, nerdiness around the topic of design thinking
Innovation Hub
Become the place that new ideas come to, get help from, and get recognition from
Universal Relevance
Emphasize the applicability of design to different industries and functions
IDEA by the Numbers
500+
Active Members
25+
Companies
40+
Events per year
Upcoming Events
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Nov22
Collaborating with Creatives: The Figma Basics
Figma is much more than just a design, wireframing, or prototyping tool—it's a game-changer for collaboration across departments and industries! Whether you're in tech, consulting, strategy, or business development, come discover how Figma can enhance team workflows, streamline communication, and power project management and innovation. This session is open to both those familiar with Figma and those learning about it for the first time.
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