Upcoming Events
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Apr21
A Conversation with Ken Potrock (Kellogg MBA '84), President, Major Events Integration, The Walt Disney Company
Come hear from Ken Potrock, who serves as President of Major Events Integration for The Walt Disney Company, where he leads the companyʼs engagement across marquee sports, entertainment and tourism events in California and the United States. In this role, he leverages Disneyʼs expansive and dynamic ecosystem to create added value for the companyʼs businesses around tentpole events including Americaʼs 250th anniversary and FIFA World Cup in 2026, the Grammy Awards and Super Bowl LXI in 2027, and the LA Summer Olympics and 100th anniversary of Mickey Mouse in 2028. -
Apr23
Data-driven Fan Strategy: How Customer Insight Fuels Strategic Decision Making in Sports
Join us for a panel discussion with Kellogg alumni in the sports world as we dive into how they leverage data to inform their customer strategy
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