From:
Date: February 23, 2013
Subject: PepsiCo's Exclusive Event at Wieboldt Hall
Dear First_Name,
We coridally invite you to an exclusive PepsiCo presentation on Winning Consumers Hearts & Minds - a key theme for marketers worldwide, on Monday 4th, March 5:00 pm to 6:00 pm at Wieboldt Hall Rm 147. This presentation will bridge the teachings from class to the real world providing a realistic picture of the tools and processes used to develop successful marketing campaigns that achieve business objectives. These lessons will be reinforced through the use of case studies from the PepsiCo portfolio. Key topics addressed include:
- What is consumer engagement?
- The lifecycle in the creative process and your role in it
- How to brief an agency
- How to effectively evaluate creative
- Tips for working with ad agencies
Speaker Bio:
1. Laura Barnett
Laura graduated from the Kellogg part-time program in 2012. She started her career at Procter & Gamble on the Tide brand in the Consumer & Market Knowledge function. From there, she gained retail and shopper experience by working on the P&G Walgreens Customer Team guiding strategy across 22 product categories and 40 brands that P&G sells in the drug channel. From there, she made a jump to PepsiCo’s Global Nutrition group working as marketing innovation manager on brands like Quaker and Tropicana. She now works on Gatorade’s marketing communication team developing the strategy and execution for the brand’s TV and print campaigns. Laura is an avid yogi and adventurous traveler. Her current goal is to become certified in bareboat sailing within the next year.
2. Kevin Casey
Kevin graduated from the Kellogg part-time program in 2007 and left a technology career at Bank of America for a marketing role at Alberto Culver, now part of Unilever. At Alberto Culver Kevin worked on such brands as Nexxus and TRESemme working on base brand marketing, innovation, and global brand teams. In 2011 Kevin started at PepsiCo working on Rice A Roni and helped make the San Francisco treat easier for everyone to enjoy with the development of Rice A Roni cups. Kevin now works on Quaker oatmeal focusing on strategy, communication, and new channel development. Kevin is a music lover and plays guitar. He recently started coaching his son’s kindergarten basketball team and entertains any tips for becoming a better coach.
Don't miss this exciting opportunity to learn & meet world-class marketers. RSVP today!!
We lookforward to seeing you at the event.
Best RegardsPT Marketing Club
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