Special Announcement of Kellogg AI Club Spring 2020 Case Competition (Sign-up Link Added)

May 11th 2020
We are very excited to announce our case competition in collaboration with Master of Science in Analytics (MSiA) and Master of Science in Artificial Intelligence (MSAI) at Northwestern's McCormick School of Engineering.

Please Slack or email Sheng Li (sheng.li@kellogg.northwestern.edu) if you have any questions.

HOW TO IMPROVE KELLOGG’S STUDENT CLUB EXPERIENCE BY ANALYTICS & AI FROM A MARKETING PERSPECTIVE?

Announcement Content

Teaming and requirement
Participant benefits
Questions to think
Deliverables and dates
Sign-up link and contact
POV calling Kellogg class 2020
Additional reference resource

TEAMING AND REQUIREMENT

Teams of two to four with at least one McCormick MS student and at least one Kellogg MBA student (team pairing help is available up on request), exception is acceptable when participating students from either Kellogg or McCormick have all teamed up.

Students from the following programs/classes are eligible to participate:

All Kellogg School degree programs
McCormick School MSiA Class 2020 and MSAI Class 2020

PARTICIPANT BENEFITS

Access the Kellogg + McCormick network that can lead to career opportunities either from companies you may like to work for, or with the entrepreneurs/tech talents you may partner to take on a startup journey

Great opportunity for McCormick engineering/technical students and Kellogg business students to collaborate in the setting of teamed up tech expert and product manager

Cross-program networking that will lead to learnings and friendship

Ideas from the competition will get further worked on and implemented as your ROI (Return of Impact) in following quarters by reassembled cross-program teams (Kellogg & McCormick); we will release a series of Kellogg blog articles to share all the interesting ideas and the progress of follow-up work

Prizes of a $50 value gift card of your choice for each individual on the 1st place team, and a $25 value one for each on the 2nd and the 3rd place teams

Valuable resume add-on

QUESTIONS TO THINK

“The most important skills in analytics aren't technical skills.

They are thinking skills”

Professor Florian Zettelmeyer
Director, Program on Data Analytics at Kellogg
Instructor, Customer Analytics and AI

What are the current issues with the Kellogg club system?

How to use analytics/ML/AI to improve the Kellogg club experiences and add value for both the customers (thousands of Kellogg students) and the organizations (dozens of clubs, KSA, and Kellogg admin)?

There are tons of existing data (mainly on Kellogg Campus Groups platform), how to use it? What other data may be helpful?

What analytics/ML/AI techniques to use? What insights/findings to deliver?

What is the deliverable/product? What changes to make? What is the impact/added value?

DELIVERABLES AND DATES

Submit slides of your problem(s) definition and a plan of solutions driven by Analytics & AI by answering the above "questions to think" as much as you can plus your additional points to address "How to Improve Kellogg’s Student Club Experience by Analytics & AI from a Marketing Perspective?"

No actual data analytics work is needed for this case competition, but your work of thinking. Slides submission instruction will be provided to participants two days before the entry deadline on Monday 5/18.

Criteria of Finalist Selection and Final Presentation Judging

20% (Selection Only) - Problem(s) definition: what are the issues?

20% (Selection Only) - Improvement identification: what are the areas/opportunities to make improvement with analytics/ML/AI?

20% (Selection and Presentation) - Data evaluation: what is the data (source, type, features) to use, what challenges are there?

20% (Selection and Presentation) - Technical/analytical appropriateness: how are certain analytics/ML/AI techniques suitable for the data and the improvement opportunities?

20% (Selection and Presentation) - Outcome/product and impact: how does the final solution(s) look like, what is the impact?

20% (Presentation Only) - Depth and logic of thinking: why the identified issues are worth solving, why the suggested technologies and solution can deliver the desired impact?

20% (Presentation Only) - Presentation: how informative and interesting was the presentation itself and how well was it delivered?

Final presentation audience will also score the finalist teams on a simple 1 to 100 scale that counts 30% weight of final ranking, while judges' score counts 70% weight of final ranking.

Judges include Kellogg and McCormick faculty/staff, student organization leaders, and alum.

SIGN-UP LINK AND CONTACT

Click the below screenshot to fill the sign-up sheet.
Team pairing help is available if you have trouble forming/finding a team.

Kellogg AI Club officer contact for case competition:

Sheng Li, Founding President
Mark Gannon, Founding VP of Communications and Marketing
Josh Rose, VP of Marketing

A POINTY POV (POINT OF VIEW) CALLING KELLOGG CLASS 2020 TO PARTICIPATE

Kellogg Class 2020, you’ve known too much about Kellogg clubs.

What a pity if you are not thinking about how to pass some of that to the next cohorts.

Leave your legacy and create your ROI (Return of Impact) and congratulations to finishing your Kellogg journey!

ADDITIONAL REFERENCE RESOURCE

Click the below image to download the Kellogg Insight eBook:
The Marketing Leader’s Guide to Analytics and AI