From:
Date: December 3, 2012
Subject: Experiential Learning - Paid Marketing Project

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Dear First_Name,

There is an excellent experiential learning opportunity exclusively for club members to do Market Research for a new concept start-up in the health & wellness space. The assignment is similar to what you would have done in MKTG 450 course, except you get paid for your time.

Expected Deliverables:

• Marketing Research Strategy & Plan
• Exploratory Research (includes planning & conducting three (3) focus groups
• Descriptive Research (Questionnaire Design & Survey)
• Data Analysis & Recommendations.

The project can be done individually or in teams. Interested?

Please contact Dr Atul Kaushal at atulkaushalmd@gmail.com or (847) 452-5418 for more details & further discussion.

 

Best Regards

PT Marketing Club