The Business of Beer: Miller Lite x Brew N Que

Come celebrate 50 years of Miller Lite and go behind the scenes of how they’re keeping the brand bold, fresh, and iconic in 2025. We’re bringing in the dream team from Miller Lite (from Molson Coors) and Leo Burnett to break down the state of the beer market, their latest campaign, "Rally Cry" and their campaign platform, “Legendary Stories Start With a Lite.” It’s part brand deep dive, part creative masterclass — and 100% worth it.

Panel Line-up:

• Ann Legan – Global VP, Miller Brand Family (Kellogg MBA)
• Mara Schaefer – Sr. Director, Miller Lite (Northwestern BASc)
• Jamie Varon – Brand Manager, Miller Lite (Northwestern IMC)
• Mat Bisher – EVP, Group ECD, Leo Burnett
• Sam Cescau – Chief Strategy Officer, Leo Burnett
• Sarah Kaminsky – VP, Account Director, Leo Burnett

Moderated by the one and only Professor McTigue

What’s on tap:

• The epic history of Miller Lite
• Miller Lite’s Challenge in 2025 and market insights
• The birth of “Rally Cry” and what made it click
• The Campaign Platform – Legendary Stories Start with a Light
• How the team brought the campaign to life
• What’s next + early results

Happy hour to follow, sponsored by the Miller Lite team from Molson Coors!

Come for the insights. Stay for the beer. Celebrate a classic.

Brew n' Que | Website | View More Events

Contact the organizers