KMC Checklist Series: All About Digital Advertising with Professor Wernerfelt

Name: KMC Checklist Series: All About Digital Advertising with Professor Wernerfelt
Start: 2025-05-15T12:15:00-05:00
End: 2025-05-15T13:15:00-05:00
Location: Private Location (register to display)

by Kellogg Marketing Club (KMC)

Event (General/Other) Advertising KMC

Thu, May 15, 2025

12:15 PM – 1:15 PM CDT (GMT-5)

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Private Location (register to display)

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Digital advertising now accounts for most of global ad expenditures - one study even put it at 80%!

In this presentation, Professor Wernerfelt will pull from and share his experiences in digital advertising (including as Director on the Economics and Policy Research team at Meta) to teach you best practices, common challenges, and all else you might want to know about this growing field.

KMC's Checklist Series is a set of lunch & learns with professors and speakers, taking place in the Spring quarter, to learn skills that will help you succeed in summer marketing internships and throughout your career. All are welcome, whether you are doing a marketing internship this summer, going into a full-time marketing role, or just want to learn more!

Dress Casual (jeans ok)

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