Fireside Chat with John Nelson '02, Co-Founder & CEO at SEED Beauty, ColourPop Cosmetics

Join the John L. Ward Center for Family Enterprises and the Family Enterprise Club for a fireside chat with John Nelson '02, Co-Founder & CEO of SEED Beauty and ColourPop Cosmetics.

Together with his sister, Nelson leveraged their family’s cosmetics manufacturing background (Spatz Laboratories) to launch SEED Beauty and introduce ColourPop Cosmetics in 2014. ColourPop quickly disrupted the industry with its digital-first strategy, affordable trend-driven products, and collaborations that built massive cultural influence.

SEED Beauty also became the behind-the-scenes partner for high-profile brands like Kylie Cosmetics, helping shape the modern playbook for celebrity-led beauty.

In this moderated conversation, Nelson will reflect on his entrepreneurial path, the role of family dynamics in scaling a business, and how innovation, agility, and cultural relevance fueled ColourPop’s rise in a hyper-competitive industry.

Whether you’re interested in family business, entrepreneurship, or brand innovation, this event offers a rare inside look at how a family enterprise transformed the beauty landscape.

Family Enterprise Club | Website | View More Events

Contact the organizers