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Walmart Lunch & Learn: Holiday Campaign and Creative Evaluation Exercise

by Retail + Luxury Goods Club

Speaker

Thu, 12 Jan 2017

12:15 PM – 1:15 PM

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G42

2211 Campus Drive , Evanston, IL 60208

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Description

Topic: Walmart Holiday Campaign and Creative Evaluation Exercise
Speaker: Michael Kroon, Marketing Manager

Come and hear from Michael about Walmart's recent holiday campaign and how the marketing team uses creative evaluation exercise to evaluation potential ads!

Michael leads reputational marketing for Walmart. In his four years with Walmart, Michael has led national campaigns – including TV, digital media, and in-store activations – around Domestic Sourcing, Hunger Relief, Associate Opportunity, Price Leadership, Holiday and a social movement to recognize veterans called Greenlight A Vet.

In addition to pitching campaign ideas to marketing leadership and briefing creative and media agencies, this role requires constant communication and alignment with the Walmart Foundation and Public Relations teams. To that end, his previous career in non-profit communications has served him well.



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Where

G42

2211 Campus Drive , Evanston, IL 60208

Hosted By

Retail + Luxury Goods Club
Co-hosted with: Kellogg Marketing Club (KMC)

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