Masterclass in Persuasion: A Deep Dive into President's Zelenskyy's Persuasion Tactics

Like so many millions of people around the world, I am stunned by the scenes playing out with the recent Russian invasion of Ukraine. What shines like a beacon through all this darkness and misery is the remarkable courage being demonstrated by the average Ukrainian citizen and its president, Volodymyr Zelensky.
President Zelensky has risen from obscurity to being referred to as the Churchill of our time. In fact, he is the first foreign leader to be invited to address the British House of Commons directly where he, subsequently, received a standing ovation. This historical event was followed by an equally impressive address to the U.S. Congress the following week.

Professor Michael Foley will guide us through the leadership and persuasive speaking skills that we can learn from President Zelensky. In the workshop he will address a few key areas:
• Credibility and Candor
• Audience-Centric Messaging
• Moral Clarity and Conviction
• Consultative Best Practices

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