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Preparing & Giving a Speech as an International – A Neuroscientist's Perspective
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The Public Speaking Club and LAHIMA would like to have you come and learn how Kellogg's very own marketing neuroscientist leverages his knowledge of the human brain to engage audiences from all walks of life - all the while, doing it in his second language. Dr. Cerf has given TED Talks, presented his own published research, and performed at comedy clubs.
He will share his insights on how neuroscience impacts his public speaking, how he has adapted as an international presenting in the U.S., and specific tactics he uses to keep audiences engaged and on their toes. Check out the below link to get a taste for Dr. Cerf's speaking style before catching him live.
https://www.youtube.com/watch?v=RJVHTQSvUIo
Where
Jacobs Room G44
2211 Campus Drive , Evanston, IL 60208
Speakers
Moran Cerf
Professor
Kellogg
Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern university. Additionally, he holds a position at the department of neurosurgery, where he studies patients undergoing brain-surgery to examine behavior, emotion and decision making. This is done by directly recording the activity of individual nerve cells using electrodes implanted in the patient's brain for clinical purposes. Dr. Cerf is a visiting faculty at NYU, and also a member of the institute on complex systems.
Dr. Cerf holds a Ph.D in neuroscience from Caltech, as well as an MA in Philosophy and a B.Sc in Physics from Tel-Aviv University.
His research uses methods from neuroscience to understand the underlying mechanisms of our psychology. He has published works that address questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?" and "Which brain mechanisms determine if we find content interesting and engaging?". Recently, his focus has been on the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions.
Dr. Cerf holds multiple patents and his works have been published in wide-circulation journals such as Nature and Science, as well as Scientific American Mind and leading neuroscience journals.
Additionally, his work has been featured in numerous media and cultural outlets such as CNN, Wired, BBC, Bloomberg, NPR, Time, MSNBC, Slate.Com, Gizmodo, New Scientist, the Venice Art Biennial and dozens of others. Dr. Cerf has made much of his research accessible to the general public via his public talks at Ted-Ed, PopTech, Google Zeitgeist, the Davos World Economic Forum, DLD and more.
He received several awards and NIH grants for his work, including the Instructional improvement grant, and the prestigious president scholarship for excellent Ph.D.
Prior to his academic career, Dr. Cerf spent nearly a decade in industry, holding managerial and engineering positions in computers security (as a hacker at Check Point and Imperva), pharmaceutical (CTO, Pharmaco-Kinesis), telecom (product architect, TTI Telecom), Fashion (architect, Vivvva), software development (programmer and team leader, Log-On Software), and innovations development (inventor, S.I.T).
Additionally, Dr. Cerf is the Alfred P. Sloan professor at the American Film Institute (AFI), where he teaches an annual screenwriting class on science in films.
He is right handed.