Understanding and Marketing to LGBT Consumers

Join P@K and the KMC as we invite Nielsen, a global consumer information and analytics company, and Google to share why LGBT consumers are important to understand and market to effectively. Nielsen has unrivaled data on consumer shopping habits and media viewing behavior, which it use to build a holistic understanding of consumer targets that its clients leverage to achieve their business objectives. Google will share how it uses this data to effectively target and communicate with LGBT consumers.

This event is co-hosted by Pride@Kellogg and the Kellogg Marketing Club, and the Pride Network at Tyson Foods, Inc. has generously sponsored this event. Lunch will be served.

Pride@Kellogg (P@K) | Website | View More Events
Co-hosted with: Kellogg Marketing Club (KMC)