James Riordan Discusses His New Book

In his new book, James Riordan challenges much of the conventional wisdom about how to do development work. Geared towards development practitioners, Mr. Riordan's book shows how to build on the incentives that drive businesses and, in the process, create jobs for the poor. Specifically, it urges development practitioners to support only those business opportunities for which there is market demand, abiding by the maxim "produce what you can sell," rather than "sell what you produce."

About James Riordan
A development economist with more than 35 years experience designing and implementing business development and policy reform programs around the world, Mr. Riordan has lived in Colombia, Peru, Egypt, and Albania and has worked in 59 countries. As the Project Director for USAID's Poverty Reduction and Alleviation Program in Peru, he implemented an innovative approach to generating jobs for the poor which received Peru's prestigious Creatividad Empresarial award.

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