Building Strong Connections Between Brands and the Self, Prof. Neal Roese
Registration is now closed (this event already took place).
- The business benefits of building strong self-brand connections
- Branding built on the self as individual vs. group member
- The unique opportunity in targeting life transitions
- Optimizing brand community
Neal Roese, Ph.D., is the SC Johnson Chair in Global Marketing at the Kellogg School of Management. He teaches the MBA course on Strategic Brand Management and contributed the chapter on Self-Brand Connection in the new book, "Kellogg on Branding in a Hyper-Connected World."
Wieboldt - 105
Wieboldt - 340 E Superior St, Chicago, IL 60611