Hypertargeting Chat with Google Alum Jim Lecinski

Name: Hypertargeting Chat with Google Alum Jim Lecinski
Start: 2018-11-14T17:00:00-06:00
End: 2018-11-14T18:00:00-06:00
Location: Wieboldt, 147

by Marketing Club - Evening & Weekend MBA

Event (External Speaker)

Wed, Nov 14, 2018

5 PM – 6 PM CST (GMT-6)

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Wieboldt, 147

Wieboldt - 340 E Superior St, Chicago, IL 60611

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Jim Lecinski spent the latest 10 years in senior positions at Google, most recently as VP of Customer Solutions. He is the author of the book The Zero Moment of Truth. This session talks about the tech-enabled ability to micro-target consumers, how this is done, and connects to the Cambridge Analytica issues that Facebook encountered in the last presidential election.

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Wieboldt, 147

Wieboldt - 340 E Superior St, Chicago, IL 60611

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