
E&W KMC Presents: Professor/Student Dinner with Marketing Professor Neal Roese
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Note: There is a limit at 1 ticket per person for this event.
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Details
The E&W Marketing Club seeks to encourage opportunities for professors and students to connect, socialize, and learn from each other.
Professor Roese will be teaching Strategic Brand Management in the Winter 2026 quarter.
Neal Roese is a globally recognized expert in the psychology of consumer choice. He is the SC Johnson Chair in Global Marketing at the Kellogg School of Management, holds a Ph.D. in psychology from Western University, Canada, and was the marketing department chair at Kellogg from 2020-23. He teaches Strategic Brand Management, Startup Branding, and executive education modules on brand strategy. His scholarly research examines basic cognitive processes underlying choice, with a focus on how people think about decision options, make predictions about the future, and revise understandings of the past. His research and insights have appeared in over 100 scholarly publications, 2 books, and a variety of popular media outlets including the Harvard Business Review, Fast Company, and Inc. He lives in Evanston with his wife, Elizabeth.
Dress Casual (jeans ok)
Food Provided (Taco Tuesday Special: Guac & Salsa, Margarita Flight, Unlimited Tacos + additional apps)
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