Marketing Club - Evening & Weekend MBA

Interested in the future of consumer insights? In this talk Prof. Cerf will discuss some of the new tools and techniques available for marketers to gather insights by peaking inside the brain of the consumer.

Then, stick around for an open bar and networking session where you can gain further insight, connect with your peers, and enjoy a cocktail! 

We'll discuss:

• How soon we can know about consumer biases before they are available to the consumers themselves.
• If we can learn about the ways consumers make decisions without asking them any questions.
• How we can evaluate how engaging content (print ad, commercial, a film) is before showing it to anyone. 

Drawing from numerous studies conducted recently at Kellogg we will discuss the new field of neuromarketing, and demonstrate some of the results from a recent study conducted by Kellogg and AMC theaters to predict engagement in movies by looking into our brains.