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Colgate-Palmolive: On Building a Brand's Purpose

by Kellogg Marketing Club (KMC)

Speaker Marketing

Thu, 11 Oct 2018

12:15 PM – 1:15 PM

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KGH - 2120

Global Hub - 2211 Campus Drive, Evanston, IL 60208

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Description

Discover how Colgate incorporated human tension, emotional truth, and product truth to build the Colgate brand purpose. Join Scott Campbell, General Manager Integrated Marketing Communications, and Caroline Chulick ‘04, Global Director for Marketing Strategy of Colgate-Palmolive to learn their approach to building brands. 
Lunch will be provided!



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Where

KGH - 2120

Global Hub - 2211 Campus Drive, Evanston, IL 60208

Hosted By

Kellogg Marketing Club (KMC)

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