Lunch and Learn with Harry Arnett, CMO of Callaway Golf

by Kellogg Marketing Club (KMC)

Event (External Speaker)

Fri, Apr 13, 2018

12:15 PM – 1:15 PM CDT (GMT-5)

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KGH, 1110

Global Hub - 2211 Campus Drive, Evanston, IL 60208

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Details

Join the KMC, the Sports Business Club, and the Golf Club for a lunch with Harry Arnett of Callaway Golf. Mr Arnett leads all strategic marketing activities for Callaway and is president of Callaway's subsidiary, Ogio International, which makes golf bags and travel gear. Harry led the turnaround at Callaway Golf which was on the verge of bankruptcy in 2011 and is now the leader in the golf industry with over $1B in sales.

Conversation will center around Callaway's approach to Content Marketing, which we call "The Constant Engagement Model" and served as the blueprint for how Callaway turned around the company.

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Where

KGH, 1110

Global Hub - 2211 Campus Drive, Evanston, IL 60208

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Kellogg Marketing Club (KMC) | Website | View More Events
Co-hosted with: Sports Business Club, Golf Club