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Managing the Consumer Journey in the Digital Age

by Kellogg Marketing Club (KMC)

Speaker

Fri, 17 Feb 2017

12:15 PM – 1:15 PM

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Jacobs 160

2211 Campus Drive, Evanston, Illi 60208, United States

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Description

For this Marketing at the Leading Edge event, Kevin McTigue, VP Strategy at Razorfish and Lecturer at Kellogg, will discuss his work on the evolution and potential uses of consumer journeys as a tool to better focus marketing communications efforts. He will be joined by Professor Alexander Chernev to discuss the importance of a strategic approach to understanding, creating, and delivering customer value.

Dress Casual (jeans ok)



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Where

Jacobs 160

2211 Campus Drive, Evanston, Illi 60208, United States

Hosted By

Kellogg Marketing Club (KMC)