KMC x AMA Prof. Hennessy Moderated Fireside Chat with Lin Jiang, Founder of Yishi Foods (KMC Checklist Event)

Kellogg Marketing Club and Asian Management Association is excited to have Lin Jiang talk about her journey as a founder of Yishi Foods, a CPG oatmeal brand featuring flavors inspired by her childhood and Asian heritage. The fireside chat will focus on 3 topics: Yishi Foods' marketing evolution, Jiang's fundraising experience with being a WOC founder, and the line between tokenization and representation in the lens of Asian food CPG products.

As an aside, Professor Hennessy will be moderating the chat. Lunch will be provided + maybe even some oatmeal for a lucky few ;)

This event is one of many during Asia Week, hosted by AMA. For more updates on Asia Week, join AMA on slack at #ama-club

Additionally, this event counts as a KMC Checklist Event- attend three and get invited to an exclusive KMC sponsored happy hour! To learn more, join the KMC slack channel #kmc_community

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Co-hosted with: Asian Management Association