Marketing at the Leading Edge with Prof Neal Roese & SC Johnson

Location: KGH - 1110

For this Marketing at the Leading Edge event, Andrew Frailing, Global Brand Director at SC Johnson, and Melissa Close, Director, US Customer Marketing at SC Johnson, will discuss some challenges and triumphs with the Kiwi brand. They will be joined by Professors Neal Roese and Tim Calkins to talk about the power of stories to amplify the emotional connection between brand and customer.

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