Kellogg School of Management | Groups
Managing the Consumer Journey in the Digital Age
Friday, February 17
12:15pm – 1:15pm CST
Jacobs 160
2001 Sheridan Rd, Evanston, IL 60208

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Event Details

For this Marketing at the Leading Edge event, Kevin McTigue, VP Strategy at Razorfish and Lecturer at Kellogg, will discuss his work on the evolution and potential uses of consumer journeys as a tool to better focus marketing communications efforts. He will be joined by Professor Alexander Chernev to discuss the importance of a strategic approach to understanding, creating, and delivering customer value.

Where & When

Jacobs 160, 2001 Sheridan Rd, Evanston, IL 60208

Friday, February 17, 12:15pm – 1:15pm

Dress CodeDress Code: Casual (jeans ok)

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Number Tickets Sold51 tickets sold

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Hosted By
Kellogg Marketing Club (KMC)

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