Programmatic Advertising - What it is and why you should know

Guess what? More than half of global display, mobile, and video ad spend is programmatic. No idea what "programmatic" means? No worries, we got you covered. 

The Real Time Academy is an IAB-and 4A’s certified event that arms attendees with a fundamental understanding of programmatic advertising. Given the rapid pace of change in the online advertising industry, where programmatic spending is projected to reach $32 Billion in 2017, this is a great opportunity to freshen up your knowledge, ask questions, and interact with a programmatic expert. The lunch and learn will cover: 

- the evolution of advertising from digital to programmatic,
- how impressions are bought and sold,
- the interactive media ecosystem, and
- the role and importance of data.

About our speaker
Tommy Schanzer manages Quantcast’s client education program called the Real Time Academy. To date, he has trained over 5000 participants and consulted with 100’s of agencies and marketers including Amazon, Publicis, Major League Baseball, WPP, Uber, L’Oreal, and American Express. He is a 2010 graduate of Notre Dame.

About Quantcast
Quantcast processes real-time data at the intersection of commerce and culture, providing useful, actionable insights for brands and publishers. Quantcast Measure helps publishers and creators understand and grow their businesses and Quantcast Advertise utilizes adaptive modeling and intelligent machines to help marketers around the world find and interact with customers everywhere.  
 

Kellogg Marketing Club (KMC) | Website | View More Events