The Power of Brand Purpose with SC Johnson

Igniting passion for a 60 year old brand with a new generation

Please join SC Johnson Vice President Melanie Domer (KSM alum) and Ogilvy and Mather's Mack Reynolds (Sr. Partner, Executive Group Planning Director) as they share the exciting journey of how a category leading, but oft-forgotten brand was able to re-introduce itself to a new generation. Through the Cannes Lion winning Glade Museum of Feelings case study, Melanie and Mack will discuss how a brand can build a new voice around its timeless brand purpose and values to create an experience that breaks into the pop culture mainstream.

Attire: Business Casual
Lunch will be served

Kellogg Marketing Club (KMC) | Website | View More Events