Colgate-Palmolive Integrated Marketing Communications Workshop

The Colgate-Palmolive Integrated Marketing Communications (IMC) Workshop (aka Advertising Workshop) is aimed to help students gain an understanding of what a truly integrated marketing campaign looks like, learn the building blocks of creating a great IMC campaign, and how to put together a successful IMC campaign. The workshop will include relevant, global examples and encourage participation throughout. It is meant to be informative, interactive, and fun!

Colgate Attendees:
Caroline Chulick, Marketing Director, Softsoap North America (KSM '04)
Laura Bucks, Marketing Manager, Softsoap Bodywash North America (KSM '11)

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