Marketing Is a Team Sport (and Sometimes a Marriage) - A Fireside Chat with Mala & Jason Wiedemann

KMC x SNACK present A Fireside Chat with Mala & Jason Wiedemann

What do successful brands and successful marriages have in common? More than you think.

This Valentine’s Day–themed fireside chat dives into the concept of a “marketing marriage,” where partnership, alignment, and healthy tension fuel long-term success. Featuring two senior marketing leaders who are married in real life, the conversation will unpack how principles like trust, feedback, and shared values show up both at home and in the boardroom:

Mala Wiedemann: Chief Product & Marketing Officer, Eagle Foods | Kellogg MBA ’14
Jason Wiedemann: VP of Brand & Marketing, Cleveland Guardians | Former Brand Leader at Procter & Gamble

Come for the love story. Stay for the leadership insights. <3

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