KMC Checklist Series: Customer Insights vs. Data with Professor Gina Fong

Name: KMC Checklist Series: Customer Insights vs. Data with Professor Gina Fong
Start: 2025-04-21T12:15:00-05:00
End: 2025-04-21T13:15:00-05:00
Location: Private Location (sign in to display)

by Kellogg Marketing Club (KMC)

Event (General/Other) Marketing

Mon, Apr 21, 2025

12:15 PM – 1:15 PM CDT (GMT-5)

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Hear from award-winning Professor Gina Fong and learn the difference between a true customer insight versus data points about a customer, and what makes a customer insight actionable in a business setting.

KMC's Checklist Series is a set of lunch & learns with professors and speakers, taking place in the Spring quarter, to learn skills that will help you succeed in summer marketing internships and throughout your career. All are welcome, whether you are doing a marketing internship this summer, going into a full-time marketing role, or just want to learn more!

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