The Emotional Side of Loyalty with Mark Krolick, Alaska Airlines

Name: The Emotional Side of Loyalty with Mark Krolick, Alaska Airlines
Start: 2025-10-31T12:15:00-05:00
End: 2025-10-31T13:15:00-05:00
Location: Private Location (sign in to display)

by Kellogg Marketing Club (KMC)

Event (External Speaker) 1Y 2Y KMC Marketing

Fri, Oct 31, 2025

12:15 PM – 1:15 PM CDT (GMT-5)

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Options	Sales Start	Sales End	Availability	Price
Option RSVP	Sales Start -	Sales End Oct 31, 2025 at 12 PM	Availability Waiting List	Price FREE

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This session explores how frequent flyer loyalty programs drive value not just through points and miles, but through the deeper emotional connections they create with travelers. We’ll examine how status, recognition, and belonging often generate more loyalty—and ultimately more revenue—than transactional rewards alone. By blending marketing strategy with behavioral insights, the talk will equip future business leaders to understand why the emotional side of loyalty is the true engine of competitive advantage in the airline industry and beyond. Plus, it includes insights from Mark Krolick as he embarks on re-designing Alaska Airlines's own loyalty program

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