Insights for Social Impact: Empowering Consumers to Execute Healthy Lifestyle Choices

As part of Current: The Marketing Faculty Research Series, Professor Labroo will present two field studies showing how messages leveraging psychological insight can enable healthier lifestyle choices among consumers. When sent the "right" message, gym goers lost 2 extra lbs. in a four week period, and low literacy diabetics reduced their blood sugar by 5% in a three month period.

Kellogg Marketing Club (KMC) | Website | View More Events