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Programmatic Advertising Tutorial
Registration
Registration is now closed (this event already took place).
Details
The Real Time Academy is an IAB-and 4A's certified event that arms attendees with a fundamental understanding of programmatic advertising. Given the rapid pace of change in the online advertising industry, where programmatic spend is projected to reach $22 Billion this year, this is a great opportunity to freshen up your knowledge, ask questions and interact with a programmatic expert. The course will cover:
- the evolution of advertising from digital to programmatic,
- how impressions are bought and sold,
- the interactive media ecosystem, and
- the role and importance of data.
Where
Jacobs 1246
2211 Campus Drive, Evanston, Illi 60208, United States
Speakers
Tommy Schanzer
Manager
Quantast - Real Time Academy
Tommy Schanzer manages QuantcastÔÇÖs client education program called the Real Time Academy. To date, he has trained over 3,000 participants and consulted with 100ÔÇÖs of agencies and marketers including Amazon, Publicis, Major League Baseball, WPP, Uber, LÔÇÖOreal, and American Express. He is a 2010 graduate of Notre Dame and is applying for Kellogg Class of 2019.