2021 Kellogg PM Challenge with Pied Parker

Ready to test your skills as a PM and apply those Kellogg insights? Want to know what it's like to operate in a thriving start-up environment? Interested in attending a workshop dedicated to the customer journey hosted by two of Kellogg's most revered Marketing professors?

KTech FT and E&W are excited to announce The Kellogg PM Challenge! Our 2021 sponsor, Pied Parker, plays a pivotal role in disrupting the rapidly evolving parking technology industry. Pied uses next generation machine learning and computer vision-based parking technology to create a better parking experience for drivers and operators alike.

Students interested in participating can form teams of 4 to 6 people prior to February 16th at 5PM CT. On February 17th we will then be hosting a PM Challenge bootcamp event. At the bootcamp Pied Parker will walk students through the case prompted followed by workshops on the customer journey led by Professors Hennessy and Lecinski. The workshop will also include a session on Product Management and Prototyping with Birju Shah. Following the event teams will have six days to complete their entry with the top 5 teams being chosen to present their proposal on Saturday, February 27.

When registering please be sure to also sign up with a team.

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