In association with the Kellogg School of Management at Northwestern University

Consumer-Directed Healthcare:
Improving Our Health System by Empowering Patients

Saturday, January 23rd, 2016
James L. Allen Center
Evanston, IL

Faced with higher healthcare expenses, an increasing number of patients today are asking to be engaged in their delivery of care. Recognizing this shift, players across the industry are looking for new ways to empower patients as true consumers of healthcare. Consumer-Directed Healthcare: Improving Our Health System by Empowering Patients will explore the challenges and opportunities that exist in creating new business models that will drive patients toward better outcomes while reducing cost.

This year’s conference will feature two keynote speakers as well as four panels including:

  • The Power of Knowing Your Genome
  • Developing Trends for Direct-to-Consumer Marketing & Sales
  • Shopping for Health Insurance: How Are Insurers and Providers Connecting with Patients on the Exchanges?
  • Price and Quality Transparency: How Do We Deliver Better Tools for Patients?

This forum will offer an invaluable opportunity for professionals, academics, students and alumni to explore the challenging issues that surround the industry as well as network with other healthcare professionals.


Featured Speakers

Peter Harrison Global Head of Marketing Insights Cigna Healthcare

Lee Shapiro Managing Partner and Co-Founder 7wire Ventures

Contact Information

Please contact our conference co-chairs for further information: