Innovation and Design Association (IDEA) | KDC

KELLOGG DESIGN CHALLENGE 2023

The largest business design case competition across MBA programs globally, KDC engages a community of future business leaders in partnership with a sponsoring company to produce actionable insights for a complex challenge leveraging human centered design and business acumen.

KEY DETAILS

Challenge Day: April 15, 2023
Format: Hybrid workshops & challenge day (Zoom and at the Kellogg Global Hub, Evanston, IL)
Theme: Mobility & Sustainability/Accessibility
Sponsor: Nissan

UPCOMING EVENTS

Kellogg Design Challenge (KDC) 2023 Applications Have Closed!

Due Tuesday, February 7, 2023 | 5:00 pm CST

RESOURCES

PAST SUCCESS

PARTICIPANTS (2021)

30+ Teams Applied

10 Business Schools

12 Semi-finalist teams

$20k in Prizes Awarded

PAST SPONSORS

Unilever (2021)

Exelon (2020)

Amazon Prime Video (2019)

Medtronic (2018)

PAST DESIGN PARTNERS/JUDGES

IDEO

IA Collaborative

McKinsey Design

KPMG Innovation

KEY EVENTS

Prompt reveal and 'clarifying questions' session with corporate partner
Workshop on design thinking fundamentals
Workshop on developing insights & storytelling
Challenge Day!

WHY SHOULD YOU PARTICIPATE?

Develop and practice design thinking with a real-life business problem
Foster connections with leaders in the design and innovation space
Network with top business school talent across North America and Europe