Managing the Media - So It "Makes You" Not "Breaks You"

by Communicating for Impact

Event (External Speaker)

Wed, Jan 24, 2018

1:30 PM – 4:30 PM CST (GMT-6)

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KGH, 2110

Global Hub - 2211 Campus Drive, Evanston, IL 60208

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Whether you're an entrepreneur, corporate executive or government official, media coverage can "make" or "break" your career and your agenda. It's a high stakes game, so you simply can't afford to engage without proper preparation – both knowing what you want to achieve (your goals and messages) and understanding what they want to achieve (a "sexy" story their readers/listeners/ followers must read or watch.) Even seasoned leaders get it wrong and there is no magic bullet. But there are some tried and tested tips and techniques to help you get it right most of the time.

In this highly interactive session, global executive and communications veteran Perry Yeatman will share what's she's learned over 30 years engaging with the press on everything from launching new companies and brands to managing CEO oustings, hostile takeovers and NGO protests. More specifically, she'll help you learn how to set realistic goals, target the right media, craft compelling messages and handle actual interviews.

Note: This session is the same as the session on Feb. 21st.

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Where

KGH, 2110

Global Hub - 2211 Campus Drive, Evanston, IL 60208

Speakers

Perry Yeatman

Founder and CEO

Your Career, Your Terms

Perry Yeatman is the Founder and CEO of the groundbreaking new online resource for women called ÔÇ£Your Career, Your TermsÔÇØ and host of the popular new podcast ÔÇ£Pivot PointsÔÇØ. She is also an External Director at Mission Measurement, CEO of Perry Yeatman Global Partners LLC and the award winning author of Get Ahead by Going Abroad.

Prior to launching her own firm and joining Mission Measurement, Perry was an SVP at Kraft Foods and President of the Kraft Foods Foundation. During her 7 years with Kraft, Perry was a key advisor to the Chairman and CEO, Irene Rosenfeld, on everything from multi-billion dollar deals to ending hunger.

Perry started her career on the agency side, spending nearly 15 years with leading global communications firms. In 2000, Perry moved ÔÇ£in-houseÔÇØ as a Vice President of Corporate Affairs for Unilever in North America.

Perry has broad experience in international business. For most of the 1990s, Perry lived and worked overseas ÔÇô based first in Singapore, then Russia and finally the UK. In her various roles, she has served not only as a senior counselor but also as a General Manager.

In 2012 alone, Perry received both the Sabre Award for ÔÇ£Outstanding Individual Lifetime AchievementÔÇØ and was voted one of the worldÔÇÖs most important in-house communicators.

In addition to her ÔÇ£day jobsÔÇØ, Perry is also a regular blogger for The Huffington Post and FortuneÔÇÖs Most Powerful Women, a member of the World Economic ForumÔÇÖs Global Council on Social Innovation and a member of the Corporate Partnership Council for Save the Children. Perry is also an active advocate for women and girls around the world. Follow her on Fortune.com, FB at YourCareerYourTerms and Twitter @yrcareeryrterms.

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