The Kelloggian x K-Tech Present: Product Management Inside NBC News (VIRTUAL)

Join Matt Shadbolt, Head of Product at NBC News, for a behind-the-scenes look at what product management looks like inside one of the most influential news organizations. This conversation will be moderated by Kellogg Professor Birju Shah.

Speaker Bio:

Matt Shadbolt is currently Head of Product for NBC News, where he leads all aspects of the audience, revenue and value growth for web, mobile app and emerging products across the NBCU News digital brands. His passion is to build happy, productive, innovative teams that solve user problems, create beautiful products and drive audience and revenue growth. His role is to ensure that NBC News’ product teams are shaping, scoping, and strategically working on the most impactful items to grow the NBC News Group business, while coaching, developing and creating the necessary time and space for his teams to do their best work. Matt is deeply passionate about the development of people, how to build an organization all can be proud of, and the application of positive organizational scholarship towards connecting our journalism mission with the opportunity for his teams to thrive.

Prior to his current role, Matt significantly grew CNBC’s affiliate, video and subscription products, leading all core and direct to consumer multi-brand product experiences and strategy, and ensuring delivery on the needs and aspirations of NBC News' business and investing audiences. He led teams who continue to collaborate closely with editorial, marketing, business development, on-air broadcast, and other cross-functional colleagues to deliver on NBC News’ customer and business outcomes.

His cross-functional teams owned product development for CNBC.com, CNBC mobile apps (iOS & Android), OTT platforms (AppleTV, FireTV, Roku, Samsung, Google Home & Alexa), and a large suite of newsletters. They also owned product responsibilities for CNBC’s brands MakeIt, Grow (in partnership with Acorns), and Select. He oversaw new product discovery, user research and development, emerging commercial initiatives, cross-brand affiliate revenue objectives, and the overall health and growth of the digital business.

Matt spent 4 years at The New York Times, where he was the product lead for the Real Estate section, where he more than tripled audience, and grew annual advertising revenue by over $2 million. There he was focused on growing audience, building search products, and developing new revenue streams across multiple products, including desktop, mobile, print, social, video and emergent products. Matt defined the overall category’s strategy, and worked closely with the newsroom, sales, design, engineering (across 4 distributed teams), project management, analytics and marketing.

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