HBO Lunch & Learn with Kevin Francis (KSM '08), Director of Analytics, Planning, & Operations

Please join the Media and Entertainment Club and the Kellogg Data and Analytics Club as we host Kevin Francis (KSM '08), Director of Analytics, Planning, & Operations at HBO for a virtual lunch and learn on one of the most innovative content providers in the media industry, HBO.

Since graduating from Kellogg in 2008, Kevin Francis has been at the helm of one of the most exciting, innovative, and prominent companies in all of entertainment. HBO has continuously pushed the boundaries of traditional television and has redefined audience expectations for what truly great original content should be.

Kevin is currently a Director in Technology Business Management at HBO. He leads business analytics, planning and operations on Project and Service portfolio within the Digital Products business and manages 4 "platforms" within Digital Products: Streaming Services (HBO/MAX GO & HBO NOW), Promotional Platforms (HBO.com, Cinemax.com, Microsites), On Demand, and Customer Engagement & Support.

Kevin has a degree in Chemical Engineering from the University of Virginia, and is a graduate of the MMM program (MBA + MEM) at Kellogg.

Sample Topics Covered:

What is my 3-5 year Long Term Plan and product roadmap? What investments do I need to make in the short term to launch new products/ services, expand international footprint, and improve the customer experience? Are there new partnerships, R&D tax incentives, Product Prototypes (Buy vs Build) I can leverage?

Apple wants to launch its own streaming TV service. What does this mean for my business?

How can Virtual Reality/Augmented Reality create new interactive experiences. Should we develop a proof of concept?

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