Big Data Goes To The Movies!

Join Latham Arneson, VP, Interactive Marketing of Paramount Pictures for a fascinating discussion on how Paramount Pictures is using data and analytics to develop digital marketing strategies for theatrical releases and execute innovative marketing campaigns.

The event will be moderated by Derek Rucker, Professor of Entrepreneurial Studies in Marketing, and PJ Lamberson, Senior Lecturer of Management & Organizations. Latham Arneson joined Paramount in 2007 after starting his career working on the product team at Microsoft. He initially joined in a website analytics role, but has worked on and been exposed to nearly every facet of marketing, online, and beyond. Arneson was featured as one of Fortune's "Faces of the Future" and has worked on over 60 film campaigns, including "Paranormal Activity," "Star Trek," "Cloverfield," "Justin Bieber: Never Say Never," "Iron Man," "Transformers," and "The Wolf of Wall Street."

To register to this event, RSVP here. Food and drinks will be served. See you there!

Media & Entertainment Club | Website | View More Events