Lessons from Building a Sports Marketing Startup

Name: Lessons from Building a Sports Marketing Startup
Start: 2026-02-10T12:15:00-06:00
End: 2026-02-10T13:15:00-06:00
Location: Private Location (sign in to display)

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Event (General/Other) 1Y 2026 2027 2Y Entrepreneurship Sports

Tue, Feb 10, 2026

12:15 PM – 1:15 PM CST (GMT-6)

Private Location (sign in to display)

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Options	Sales Start	Sales End	Availability	Price
Option RSVP	Sales Start Jan 17, 2026 at 8 AM	Sales End Feb 10, 2026 at 12 PM	Availability 21 Spots Left	Price FREE

Note: There is a limit at 1 ticket per person for this event.

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Join us for a conversation with Group 1, an independent global sports marketing agency based in Miami, Madrid, and Abu Dhabi, specializing in international expansion for sports properties. Backed by professional basketball and soccer players, Group 1 works with leading organizations such as the NFL, Brooklyn Nets, and Kansas City Chiefs. The session will feature Sergio Friede, Co-Founder and CEO of Group 1, a former NBA executive with over 15 years of experience across soccer and basketball, including roles at Manchester City, LaLiga, and the NBA.

Dress Casual (jeans ok)

Food Provided

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Hosted By

Kellogg Middle East & North Africa Club | Website | View More Events
Co-hosted with: Sports Business Club, Entrepreneurship and Venture Capital Club

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