Startup Week: The Art of Storytelling Presented by Carter Cast, David Schonthal, and Craig Wortmann



Wed, 18 Apr 2018

9:00 AM – 2:00 PM

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KGH - 1420&30

Global Hub - 2211 Campus Drive, Evanston, IL 60208

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Our stories are our most powerful asset. Whether we’re selling ourselves for a job, presenting an idea for approval or pitching a startup for funding, stories are a critical method of drawing others in and gaining their enlistment. Well-told stories make us and our ideas MEMORABLE. Are you using “story” with deliberate intention? Is it a strategic arrow in your quiver – or is it an afterthought? Are you able to tell the right stories at the right time for the right reasons? In this workshop, you will learn how to capture, distill and tell your most powerful stories, whether it’s to create an impression or close a sale.

Join KIEI for this special workshop presented by:
Carter Cast, Clinical Professor of Innovation & Entrepreneurship
David Schonthal, Clinical Associate Professor of Innovation & Entrepreneurship

Craig Wortmann, Clinical Professor of Innovation & Entrepreneurship and Executive Director of the Kellogg Sales Institute

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KGH - 1420&30

Global Hub - 2211 Campus Drive, Evanston, IL 60208