Series B - Erica Douglas ‘15, Founder/CEO of mSEED Group


Special Event

Thu, 15 Feb 2018

12:15 PM – 1:15 PM

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KGH - L129

Global Hub - 2211 Campus Drive, Evanston, IL 60208

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Series B is a platform for entrepreneurs, Kellogg students, and alumni to talk about founding, funding, and growing startups.

Join us each Thursday in the Innovation Lab of the Kellogg Global Hub for a Series B presentation.  Lunch will not be provided, but please feel free to bring your own.

Erica Douglas ‘15, Founder, mSEED Group
As a formulating, cosmetic chemist in the multicultural beauty space for over a decade, Erica has been the “brains” behind a number of popular products on the market. Erica earned her Bachelor of Science degree in Chemical Engineering from Stanford University. She then advanced to Northwestern University as a National Institute of Health Research Fellow where she conducted research in Biochemistry and Molecular and Cell Biology. However, her personal horror stories as a child who experienced hair and skin issues are what motivated her to dedicate her scientific career to developing innovative and quality products in beauty and personal grooming space. Ascending the ranks in a male dominated laboratory to the position of Director of Research & Development before the age of 30 for one of the category’s most successful brands, Organic Root Stimulator, Erica’s long-term impact and positive influence on natural hair and skin care is undeniable.

After becoming frustrated with hearing the perpetual inaccuracies regarding ingredients and product claims, Erica started engaging with consumers as Sister Scientist to debunk myths and set the story straight by educating the masses on the science behind beauty. Using her expertise, experience and outgoing personality, Sister Scientist has become a fun and creative platform for consumers seeking a trusted source for scientific/technical information about their beauty and grooming products. Erica also uses this medium to motivate and encourage young women to pursue careers in STEM (Science, Technology, Engineering and Mathematics) related fields by exposing them to the fun side of science.

Over time, Erica started to recognize that building successful brands only relied partially on developing quality products, and wanted to see more women and minority owned companies building long-term wealth in the space. Her desire to understand the full scope of building successful brands in consumer goods was the catalyst for her to return to academia, earning an MBA from Northwestern University’s Kellogg School of Management, with concentrations in Marketing Management, Business Strategy and Entrepreneurship & Innovation. In 2014, she founded mSEED group – a product development, manufacturing and brand development company focused on providing strategic growth solutions to aspiring entrepreneurs and established businesses in beauty and personal care. As Chief Executive Officer, Erica has grown mSEED group from an idea she developed in one of her Kellogg classes, into a 10,000 sq. ft. production plant, employing 15+ people and servicing over 60 brands in the beauty and personal grooming space. In less than 3 years, Erica has built a multi-million dollar B2B manufacturing and consulting group, and she is spearheading mSEED’s corporate mission to grow a new generation of successful entrepreneurs, and drive innovation and creativity in the beauty space. Furthermore proving that Science Never Looked This Good.

Erica Douglas and mSEED Group featured in Black Enterprise article

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KGH - L129

Global Hub - 2211 Campus Drive, Evanston, IL 60208