Ripe for Disruption: Why Grocery Store Data is Failing CPG and Brand Managers

Are you headed to a full-time position or summer internship as a brand manager at a CPG or retail company? Do you know how you will be expected to use data? Are you interested in understanding where that data actually comes from and how it should be used?

In collaboration with Rich Nanda, Practice Leader for US Consumer Products Corporate Strategy at Deloitte Consulting, Michael Gonzalez ('17), Zach Phillips ('17), Jill Seidel ('17) and Dan Teeter ('17) will present their findings and results from their independent study on analytics in the grocery and CPG markets. They will reveal many of the secrets of the incumbent titans--Nielsen and IRi--while also explaining how new entrants are threatening to disrupt this $4B industry. The presentation will focus on what EVERY rising Brand Manager should know about analytics in CPG and where the future CPG analytics is likely going.

The event will take place in Global Hub room 1120. Lunch will be served.

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Co-hosted with: Kellogg Marketing Club (KMC)